CASTING BRIEF – Lederne x TRYG
For a campaign film and stills for a collaboration between Lederne and Tryg we are looking for the following:
Man, aged 30–45
- Expression: We seek someone with a natural, credible and welcoming expression. He should convey calm, confidence and presence rather than a classic model look.
- Appearance: Well groomed; preferably an ordinary Nordic look; natural smile; no very prominent tattoos or piercings visible when wearing a suit.
Woman, aged 30–45
- Expression: We seek someone with warmth, credibility and composure. She should appear authentic and present with a calm and professional demeanour.
- Appearance: Well groomed; natural look; natural smile; no very prominent tattoos or piercings visible when wearing a suit.
Shared for both roles
We are not looking for classic fashion models but people who seem genuine and trustworthy. The most important is that they can convey:
- Safety
- Trust
- Composure
- Friendliness
- Presence
Candidates must be relaxed in front of the camera and able to work with small nuances in facial expression and body language.
Shoot date: 7 August 2026
Location: Studio in Copenhagen (final address to follow)
Media: LinkedIn film (15–20 sec.), digital banners, full-page ads
Wardrobe: Suits in green tones will be provided by production.
Production: Footage will be shot mainly in front of a green background in studio. There are only a few simple movements and no dialogue.
To be considered, please provide:
- A portrait image as profile photo
- A full-length photo attached
- A short presentation video (30–60 sec.)
- Information about height
- Clothing measurements
- Availability on the shoot date
Fee: 8000 DKK per model. Rights: Use in Denmark on web and print for one year.
